Our “Why” – Accelerating Change Now
We are here to help shift consumer purchases to environmentally sustainable and socially responsible products as quickly as possible. This change is inevitable, but timing is everything – it's urgent that we accelerate this shift now. Cost-effective, mission-grounded marketing has an essential role to play in this growth.
Our “What” – Bridging a Huge Gap
Sustainable consumer product brands have amazing stories to tell. AND millions of consumers share their values. BUT connecting these potential buyers and sellers is a challenge. Media that reach this market cost-effectively are few and far between. If buyers and sellers can’t connect easily, too many potential sales will remain just that – potential, not actual, sales. We bridge that gap.
Our “How” – Profitable Methods That Work
We use proven marketing methods and technologies to make direct connections that build sales measurably and profitably. We began with digital methods, because it’s simpler to make direct connections online, but we’ll use whatever works to cultivate profitable sales growth for sustainable companies.
We are piloting an online second-party network in which our partners pool their website audiences with non-competitive companies that share sustainable values. Today, sustainable fashion shoppers are buying organic tea, renewable energy, and natural cosmetics from our network partners – and vice versa – at rates that foster profitable growth. As Jeremy Lopatin, co-founder of Arbor Teas, put it:
"[Sustainable Business Partners'] second-party ad network has driven real incremental revenue for our business, from an audience Arbor Teas couldn't have reached by any other means."
Now, we are launching new channels to make use of the insights from this pilot program, offering our partners more ways to grow cost-effectively.
Our team members and advisors bring exceptional records of success building new businesses, experimenting with new business models, cultivating profitable sales growth, and leading innovative entrepreneurial organizations. Our single focus now is applying this experience to the task of accelerating the growth of sustainable companies' sales.
Chet Van Wert, Founder
Chet has built several new businesses at the intersection of marketing and technology, both for market-leading companies, such as Conde Nast and Columbia House, and for start-ups, such as CMJ Music and EngageSimply. The teams he has led developed innovative, financially successful new business models, products and services, and market development strategies. He is a passionate believer in sustainable business, a Senior Research Scholar with the Center for Sustainable Business at NYU Stern School of Business, and an Adjunct Instructor in NYU’s M.S. in Integrated Marketing program.
Rory Cumming, Board of Advisors
Rory is an accomplished digital business leader with extensive experience starting and leading companies in e-commerce, digital content, advertising technology, and data-driven, multi-channel performance marketing. At Rodale, Rory successfully employed these skills to grow the publisher’s audience of health and sustainable living advocates via online subscription services and websites for all of the publisher’s brands.
Casandra García, Digital Marketing
Casandra is a recent graduate of New York University’s Master of Science in Integrated Marketing program. She consults with Sustainable Business Partners on a broad range of digital marketing activities. Casandra has worked in public relations, where she developed programs targeted at the Hispanic community on a variety of social responsibility, health and civil rights issues. She has also been a fashion buyer, sourcing sustainable lifestyle/fashion brands for a regional retailer.
Marissa Rosen, Board of Advisors
Yoram Greener, Board of Advisors
As Founder & CEO of two digital analytics firms, Yoram has provided predictive analytics and data-driven marketing optimization services to Fortune 500 companies across many industries. Prior to managing his own firms, Yoram held executive strategic and analytical positions at leading data analytics firms, Merkle and MBS Insights. He is an Adjunct Professor at NYU, where he teaches analytics to graduate students